Course curriculum

  • 1

    Module One: Getting Started

    • Getting Started
  • 2

    Module Two: Defining Yourself (I)

    • Introduction to Defining Yourself (I)

    • If You Do not, They Will

    • Brand Mantra

    • Be Real

    • SWOT Analysis

    • Module Two: Case Study

    • Module Two: Review Questions
  • 3

    Module Three: Defining Yourself (II)

    • Introduction to Defining Yourself (II)

    • Pillars

    • Passions

    • Define Your Strengths

    • The Three Cs

    • Module Three: Case Study

    • Module Three: Review Questions
  • 4

    Module Four: Controlling and Developing Your Image

    • Introduction to Controlling and Developing Your Image

    • Clear and Defined

    • Consistent Image

    • It Takes a Commitment

    • Live It Every Day

    • Module Four: Case Study

    • Module Four: Review Questions
  • 5

    Module Five: Personal and Professional Influences

    • Introduction to Personal and Professional Influences

    • Corporate and Personal Integration

    • They Will Influence Each Other

    • Be a Professional

    • Build Rapport

    • Module Five: Case Study

    • Module Five: Review Questions
  • 6

    Module Six: Sharpening Your Brand

    • Introduction to Sharpening Your Brand

    • Blogging

    • Authenticity Is Key

    • Transparency

    • Networking

    • Module Six: Case Study

    • Module Six: Review Questions
  • 7

    Module Seven: Appearance Matters

    • Introduction to Appearance Matters

    • First Impressions

    • Rise Out of the Crowd

    • True Reflection

    • Dress for Success

    • Module Seven: Case Study

    • Module Seven: Review Questions
  • 8

    Module Eight: Social Media (I)

    • Introduction to Social Media (I)

    • Needs Constant Monitoring

    • Security

    • Have an Objective

    • Promote

    • Module Eight: Case Study

    • Module Eight: Review Questions
  • 9

    Module Nine: Social Media (II)

    • Introduction to Social Media (II)

    • Content is King

    • Have a Gimmick

    • Do not Ignore Any Mentions

    • Module Nine: Case Study

    • Module Nine: Review Questions
  • 10

    Module Ten: Brand Management During a Crisis

    • Introduction to Brand Management During a Crisis

    • Caught in a Bad Spot?

    • Never Burn a Bridge

    • Information

    • Monitor and Respond

    • Module Ten: Case Study

    • Module Ten: Review Questions
  • 11

    Module Eleven: Branding Personality Traits

    • Introduction to Branding Personality Traits

    • Identify Your Unique Values

    • Be Bold

    • Think Outside the Box

    • Fail. Learn. Repeat.

    • Module Eleven: Case Study

    • Module Eleven: Review Questions
  • 12

    Module Twelve: Wrapping Up

    • Wrapping Up