Personal Branding
Personal Branding is a 12 module course that helps you to understand and implement a personal branding strategy.
Getting Started
Introduction to Defining Yourself (I)
If You Do not, They Will
Brand Mantra
Be Real
SWOT Analysis
Module Two: Case Study
Module Two: Review Questions
Introduction to Defining Yourself (II)
Pillars
Passions
Define Your Strengths
The Three Cs
Module Three: Case Study
Module Three: Review Questions
Introduction to Controlling and Developing Your Image
Clear and Defined
Consistent Image
It Takes a Commitment
Live It Every Day
Module Four: Case Study
Module Four: Review Questions
Introduction to Personal and Professional Influences
Corporate and Personal Integration
They Will Influence Each Other
Be a Professional
Build Rapport
Module Five: Case Study
Module Five: Review Questions
Introduction to Sharpening Your Brand
Blogging
Authenticity Is Key
Transparency
Networking
Module Six: Case Study
Module Six: Review Questions
Introduction to Appearance Matters
First Impressions
Rise Out of the Crowd
True Reflection
Dress for Success
Module Seven: Case Study
Module Seven: Review Questions
Introduction to Social Media (I)
Needs Constant Monitoring
Security
Have an Objective
Promote
Module Eight: Case Study
Module Eight: Review Questions
Introduction to Social Media (II)
Content is King
Have a Gimmick
Do not Ignore Any Mentions
Module Nine: Case Study
Module Nine: Review Questions
Introduction to Brand Management During a Crisis
Caught in a Bad Spot?
Never Burn a Bridge
Information
Monitor and Respond
Module Ten: Case Study
Module Ten: Review Questions
Introduction to Branding Personality Traits
Identify Your Unique Values
Be Bold
Think Outside the Box
Fail. Learn. Repeat.
Module Eleven: Case Study
Module Eleven: Review Questions
Wrapping Up